If you use Midbound Platform, you may need to update your own privacy policy to disclose this to your users. Below is suggested language you can adapt for your privacy policy.
Information Collection Through Website Analytics and Marketing Services
Third-Party Analytics and Identification Services
We use Midbound Inc.’s person-based marketing platform to help us understand how visitors interact with our website and to identify potential business opportunities. Through this service:
Information Automatically Collected:
- When you visit our website, Midbound’s technology may identify you or your organization by analyzing your site traffic against their data sources
- This may include collection of your IP address, browser type, device information, and browsing behavior on our site
- Midbound may enrich this information with publicly available business contact information such as name, job title, company, industry, LinkedIn profile, email address, and phone number
Purpose of Collection:
- To identify companies and individuals visiting our website
- To understand visitor interests and behavior
- To enable us to provide relevant business communications
- To improve our website and services
- To generate leads and business opportunities
Your Rights Regarding This Information
Depending on your location, you may have certain rights regarding the information collected through these services:
- Right to Opt-Out of Sale/Sharing (California, Colorado, Connecticut, Utah, Virginia): You have the right to opt-out of the “sale” or “sharing” of your personal information. The identification and enrichment services we use may constitute a “sale” or “sharing” under certain state laws.
- Right to Know/Access: You may request to know what personal information we have collected about you through these services.
- Right to Delete: You may request deletion of personal information we have collected about you, subject to certain exceptions.
- Right to Correct: You may request correction of inaccurate personal information we maintain about you.
- Right to Data Portability: Where applicable, you may request to receive your personal information in a portable and readily usable format.
- Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information as defined under applicable law, you may have the right to limit its use.
Categories of Information Collected Through Website Analytics
| Category | Examples | Purpose |
|---|---|---|
| Identifiers | Name, email address, phone number, IP address, device identifiers | Lead generation, business communications |
| Professional Information | Job title, company name, industry, LinkedIn profile | Business-to-business marketing |
| Internet Activity | Browsing history on our site, pages viewed, time spent | Website improvement, interest analysis |
| Geolocation Data | Approximate location based on IP address | Regional marketing, compliance |
| Inferences | Potential interest in products/services based on behavior | Personalized business communications |
Data Retention
Information collected through website analytics and enrichment services is retained according to our data retention policy, typically for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
Third-Party Service Provider Disclosure
Midbound Inc. acts as our service provider/processor for website visitor identification and enrichment. They process information on our behalf under contractual agreements that limit their use of your information. For more information about Midbound’s own privacy practices, please visit https://legal.midbound.ai/platform/privacy/.
Notice at Collection (California Specific)
We collect the following categories of personal information for the following purposes:
At or before the time of collection, we inform you that we collect:
- Identifiers and professional information through website analytics for B2B marketing purposes
- Internet activity information to analyze website performance and visitor interests
This information may be sold or shared as those terms are defined under California law. You can opt-out using the link: https://midbound.ai/optout
Updates to This Section
We may update this section of our privacy policy as our use of analytics and marketing services evolves. Please check back periodically for updates.
Additional Required Disclosures
Categories of Sources
Information collected through website analytics comes from:
- Directly from your device when you visit our website
- Third-party data providers and aggregators used by our service providers
- Publicly available sources (e.g., professional networking sites, company websites)
Business or Commercial Purpose for Collection
We use the information for:
- Lead generation and B2B marketing
- Website optimization and analytics
- Business development and sales
Categories of Third Parties We Share With
- Service providers (like Midbound) who help with marketing and analytics